3 marketing strategies to attract new customers

Despite the disruption, COVID-19 has created some unique business opportunities. Here are three marketing strategies to help you attract new customers as we return to business.

With COVID-19 impacting almost every aspect of people’s lives, consumers are looking for businesses willing to stand with them while navigating the challenging path ahead. That’s why effective communication and digital marketing are more important than ever. Here are three digital marketing strategies to help you strengthen and grow your customer base.

Marketing strategy 1: Be a trusted source of information

Customer relations are a two-way street. You need them but they also need you. In a rapidly changing environment people are looking for reliable information about how restrictions may affect them when dealing with your business. 

 

Ideally, you should inform customers of any changes to your business as soon as you can. Explaining how you provide safe interactions can help reassure them – whether that concerns your in-store experience or e-commerce fulfilment. On that note, you should also consider updating any existing promotional material to make it relevant and useful to your audience now. 

 

If you need to offer refunds or cease operations temporarily for any reason, transparency can enable customers to understand how this may affect them and also help your business save face. This, in turn, can help maintain their trust and loyalty in the long run so you’re front of mind as soon as your operations resume.

Marketing strategy 2: Personalise your content 

COVID-19 has affected everyone, so showing your customers how it has affected you and how you’re getting back to business might help them connect to the person behind the brand. This is also an opportunity to remind your customers what your business stands for, and, lets them be part of your journey.

 

Social media is one of the easiest and most effective ways to do this. Before COVID-19, Australia’s 18 million active social media users spent almost two hours a day on Instagram, Facebook and other outlets. With people housebound for the past three months those few hours have increased exponentially. As a result, connecting with your online audience has never been more important.

 

If you’re passionate about the service you provide, show your customers. If you and your team are like family, they will appreciate that. Don’t be afraid to get personal and let your content reflect your core values.

Marketing strategy 3: Make your business easy to find

When consumers need something in 2020 they will most likely turn to a search engine such as Google. In any given month, 80% of internet users search online for a product or service, so ensuring your business can be easily found online is of utmost importance.

 

That’s where search engine optimisation (SEO) comes into play. SEO helps your business rank higher in search engine results and, thus, will drive more traffic to your website. At its core, SEO is about creating an easy-to-navigate website that contains unique, informative content built around keyword themes that are likely to appear in searches. 

 

You can start by researching and implementing relevant keywords and phrases that customers might look for on your website. Creating a blog on your website and updating it regularly will increase your website’s relevance to the search engine over time. If you’re after a more thorough rebuild, engaging a professional SEO specialist could help optimise your site and permanently boost its rankings.