Brand & Marketing Graduate Program

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What we do for our customers

Our purpose

Our team is committed to helping Australians and New Zealanders succeed by freeing them up to take a swing at life. Our marketing delivery is informed by 4 C’s: being courageous and creative, driving commercial impact, and staying connected as a team and to the customer. We have a clear ambition, to be the most magnetic financial services brand on the planet.

Our role

It’s our role as Brand & Marketing to define how the world sees, feels, and experiences Westpac. Succeeding the Group’s strategic pillars, we craft marketing campaigns that demand attention, are easy to understand and advocate for positive change, connecting our promise across the organisation.

Your role

Through hands-on experience, you will develop the skills to conduct market research and interpret complex data sets, pioneering solutions to create impactful brand experiences. With a data driven focus, you will assist in connecting strategy to build commercial incrementality and contribute to the overall growth and success of the Westpac group.

The important information

12 month program with 3 x 4 month rotations
Only available in Sydney, NSW
Program structure

Our program will consist of two distinct streams: Data & Analytics and Commercial performance & strategy. As a graduate in one of these streams, you will have the opportunity to fully engage in the specific areas of Brand & Marketing that align with your expertise. This immersive experience will enable you to develop a deep understanding and mastery of your chosen field while also gaining a comprehensive understanding of how your expertise contributes to the larger context of Brand & Marketing.

Whether you are in the Data or Commercial stream, you will be surrounded by leaders who are invested in your development and focused on providing tailored experiences to match your area of expertise.

Future career opportunities

This program has been designed for you to build specific skills through hands-on experience in an area of your background and expertise, with the desire to secure a permanent role in that field within Brand & Marketing at the completion of the program.

Who we want

Our Graduate program embraces a diverse range of talents and backgrounds across marketing.

For our 2025 intake, we will have two distinct streams:

Data & Analytics - Data science, analysis and data engineering in a marketing context
Commercial performance and strategy– Applying Commercial/financial lens to marketing strategy to drive growth.

If you thrive on uncovering insights and delivering meaningful conclusions from complex data sets OR have a strong passion for connecting customer needs and commercial performance to inform strategic marketing approach, this program is for you.

What our graduates have to say

I studied a Bachelor of Commerce (Liberal Studies) at the University of Sydney, and in my spare time, I love to head to the beach for a swim.

I may be a Marketing Grad, but I am also passionate about sports!

I decided to apply after hearing about the company’s great culture and development opportunities from previous grads. I was eager to kick start my career in an inclusive and stimulating environment, who invest in their employees and the community – Westpac Group ticked all those boxes for me!

I chose to apply to this program as it best aligned with my interests in consumer behaviour, derived from my background in marketing and psychology at uni.

Since rolling off the program…

I am now part of the Insights & Analytics division within the Chief Brand & Marketing Office.

I work as a brand researcher conducting both quantitative and qualitative research to help track Westpac’s brand health.

When I started my Grad Program my first rotation was in the brand team and then found my way into quantitative research towards the end of my graduate program.

The vast experiences you gather across your rotations allow you to upskill across multiple areas and therefore to bring a uniquely holistic perceptive to the table.

Maren, 2021 Marketing Graduate

Eligibility and how to apply

We’re looking to fill our programs with original thinkers and innovators from all degrees of study. We embrace diversity, recognising the value people bring to us with their individual differences, qualities, ideas and insights.

To apply for our graduate program:

You must be in your final year of study of a university degree
You can have completed an undergraduate or postgraduate degree but it must be no more than three years ago
You also need to be an Australian or New Zealand Citizen or an Australian Permanent Resident when you apply.

How to apply How to apply